On Thursday 2nd October Sub Zero Events took over the Clapham Grand for the first ever iF3 London. The Doors opened at 6:30pm and ski bums arrived in their masses for the International Freeski Film Festival.
The evening kicked off with guests enjoying alpine drinks, wandering round the sponsors stands and buying raffle tickets to win some epic prizes. Retail stands included Faction, Mojos clothing, On the Lip, The Ski Show, Basecamp & Fat Map.
Faction skis athlete Daniel Hanka took to the stage to introduce our first movie, Faction skis Episode 3.
Followed by Clayton Villas (in Clayton’s own words) ’weird’ Five.
The Armada Crew arrived fashionably late, 30 seconds before they were due on stage for interviews to introduce their new movie Oil & Water. On stage directer Corey Stanton was joined by Jacob Wester, Kim Boberg (hobbling around on crutches, what a hero) & Mike Hornbeck.
After the amazing Oil & Water the fans flocked to the signing area to meet our athletes.
Once all the guests had re filled their beers and had posters signed the athletes took to the stage for one giant athlete selfie. Left to right Gus Kenworthy, Tove Kockum, Neil Williman, Dan Hanka, Lucas Stal Madison, Kim Boberg, Mike Hornbeck & Jacob Wester.
Following the interval was our penultimate movie of the night and winner of the iF3 Awards best cinematography and best short movie, Sweetgrass Productions Afterglow.
After the movie our very own Polar bear climbed on stage to draw the raffle. With over 30 amazing prizes kindly donated by our sponsors it was a hell of a raffle! Prizes included; a £50 Ellis Brigham Voucher, two pairs of Atomic Skis and the main prize a pair of six day passes to Whistler Blackcomb and seven night stay at the Westin hotel Whistler. Our final movie was met with a round of applause as we finished the festival with Superproof The Recruitment.
In true Sub Zero style the Apres party went on till the early hours with Apres DJs from Snowboxx festival, shot skis and the annual beer pong tournament.
See you next year London!
www.iF3festival.com/london www.subzeroevents.com Photos by www.jordanbuttersphotography.co.uk